Gondolas were luxury boats, coveted by the wealthy who competed among themselves to make them ever more beautiful and lavish, equipping them with precious materials and various expensive frills.
Wine is bringing spirit of that part in long ago history, that is why target audience are middle aged and older population that is well standing. Lettering style is very elegant and
handwritten so reminiscent of embroidary that achieves luxury.
Logo represents classic traditional gondola with ancient professional gondolier that is bringing new sort of wine. Gondola is a symbol of Italy, unique and never copied that brings a note of authenticity to the wine. Venice, known also as the “City of Canals,” “The Floating City,” and “Serenissima”, is arguably one of Italy's most picturesque cities with its winding canals, striking architecture, and beautiful bridges. Elegant, sleek shape and gleaming black paintwork have made gondola iconic symbol of Venice. Many writers have described the romance of Venice by gondola.
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